Some of the things that work spectacularly well at Buzzfeed. Jina Moore, BuzzFeed’s award winning Global Women’s Rights reporter is interviewed on Skype by conference director Bjorn Asle Nord.
Jina’s narrative work performs amazingly well on BuzzFeed, and she discusses how and why people read and share her stories, what metrics show about how they spend time with each of them, online and on mobile. The main reason seems to be that readers love the companionship of a compassionate, practical, knowing human voice while experiencing and understanding a complex topic–and even old media are learning this new verity.
